São Paulo removes urban visual pollution. We propose the removal of all environmentally polluting outdoor adverts and billboards from Scotland’s skyline. We complain about spam in our email but think little of the spam in our surroundings. In particular alcohol advertising beside schools, how sinister. These spaces could be used for art projects or even lolcats.
The advertising industry criticized the city of São Paulo administration for the Cidade Limpa law, which prohibits all forms of external media and visual pollution such as billboards. Ad companies tried to keep the billboards in the streets with injunctions, but the supreme court determined the law to be constitutional. At any rate, support for the initiative from the public continues to be widespread.
- Sprayed Statements: Tagging Graffiti as Art or Vandalism (sociologyofstyle.com)
- Hijacked city billboards start to get freed (thedailystar.net)